What are
Tailored Guides?
Tailored Guides are hand-illustrated pocket guides designed to inspire visitors and lead them to uncover what makes you and your surroundings truly unique. Each guide is truly one-of-a-kind, crafted together with you as a reflection of the history and info you share with me.
Take ownership of your narrative, attract visitors and let guests immerse themselves in authentic experiences.
Hi, I'm Caleb
Through storytelling and illustration, I've been bringing places and their stories to life for audiences around the world for more than a decade.
After buying a house in a small medieval Italian town, I created my first guide for free to help visitors fall in love with the town the way I had. The maps caught on like wildfire and soon became a must-have for any tourist in town. Now I work with hotels, non-profits, and city councils around the world to help visitors fall in love with them and their surroundings too.
MORE THAN
A MAP
Maps once unlocked new worlds and were among the most precious objects in the world. Yet maps today are little more than a thinly-veiled series of advertisements on thin glossy paper, ready to be tossed as soon as they’ve been picked up.
While most maps tell you how to get from point A to B, mine illustrate what makes these points special and what ties them all together. My guides have proven to be cultural artefacts tourists will treasure hold on to.
Who my guides are for?
Hotels & Resorts
Towns & Cities
Nature &
Archaeological Parks
Colleges & Campuses
Festivals & Events
The process
We'll collaborate from start to finish beginning with your story. Gathering stories, history, and visual elements, we'll handcraft a one-of-a-kind guide your guests are sure to cherish. I’ll first understand your goals and what you’d like to communicate, then I’ll bring all of these pieces together in a beautiful guide visitors are sure to cherish.
Goals
We'll chat about your needs, your goals and develop a rough framework and design for your guide.
Content
With our framework in hand, you'll provide me with the necessary stories and information to bring your guide to life.
Design
Using illustrations and a visual language which reflect your personality, I'lll tie it all together into a guide that pops.
Review
We'll revise the guide together until each word and centimeter of the guide is how you imagined it.
TESTIMONIALS
“
Our guide has seamlessly woven into our guests' experience, beautifully encapsulating our story and surroundings. Caleb immediately understood our mission to share our local culture and often-overlooked hidden gems in the region.
“
We’ve worked with Caleb for the past five years as we know we can always count on his great work. We also really enjoy to work with him as he is a sympathetic and solution-oriented person.
From the moment we started to brainstorm Caleb completely understood the unique feeling we were trying to create with our map. He designed an absolutely beautiful map for us, with original illustrations that told our story and incorporated our brand's image.
“
